Privacy Notice

This Privacy Notice for Squarefade ("we," "us," or "our"), describes how and why we might access, collect, store, use, and/or share ("process") your personal information when you use our services ("Services"), including when you:

• Visit our website at https://squarefade.com or any website of ours that links to this Privacy Notice
• Use Squarefade. Squarefade is a Kalshi prediction-market analysis site providing market explainers, sourced facts, and related content. Users may subscribe to receive email updates via our newsletter.
• Engage with us in other related ways, including any marketing or events

Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services.

SUMMARY OF KEY POINTS

This summary provides key points from our Privacy Notice, but you can find out more details about any of these topics by reading the full notice below.

What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use.

Do we process any sensitive personal information? We do not process sensitive personal information.

Do we collect any information from third parties? We do not collect any information from third parties.

How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent. We process your information only when we have a valid legal reason to do so.

In what situations and with which parties do we share personal information? We may share information in specific situations and with specific third parties, described below.

How do we keep your information safe? We have adequate organizational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure.

What are your rights? Depending on where you are located geographically, applicable privacy law may mean you have certain rights regarding your personal information.

How do you exercise your rights? The easiest way to exercise your rights is by contacting us at hello@squarefade.com. We will consider and act upon any request in accordance with applicable data protection laws.

TABLE OF CONTENTS

1. What information do we collect?
2. How do we process your information?
3. What legal bases do we rely on to process your personal information?
4. When and with whom do we share your personal information?
5. What is our stance on third-party websites?
6. Do we use cookies and other tracking technologies?
7. How long do we keep your information?
8. How do we keep your information safe?
9. Do we collect information from minors?
10. What are your privacy rights?
11. Controls for Do-Not-Track features
12. Do United States residents have specific privacy rights?
13. Do we make updates to this notice?
14. How can you contact us about this notice?
15. How can you review, update, or delete the data we collect from you?

1. WHAT INFORMATION DO WE COLLECT?

Personal information you disclose to us

In Short: We collect personal information that you provide to us.

We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services (such as subscribing to our newsletter), or otherwise when you contact us.

Personal Information Provided by You. The personal information we collect may include:

• email addresses

Sensitive Information. We do not process sensitive information.

All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.

Information automatically collected

In Short: Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Services.

We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services.

Like many businesses, we also collect information through cookies and similar technologies. See "Do we use cookies and other tracking technologies?" below.

The information we collect includes:

Log and Usage Data. Log and usage data is service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services and which we record in log files. This may include your IP address, device information, browser type and settings, and information about your activity in the Services (such as date/time stamps, pages viewed, and which features you use).

2. HOW DO WE PROCESS YOUR INFORMATION?

In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law.

We process your personal information for a variety of reasons, including:

• To deliver and facilitate delivery of services to the user. We may process your information to provide you with the requested service, such as our newsletter.
• To respond to user inquiries/offer support to users. We may process your information to respond to your inquiries and solve any potential issues you might have.
• To send administrative information to you. We may process your information to send you details about changes to our terms and policies, and other similar information.
• To save or protect an individual's vital interest. We may process your information when necessary to save or protect an individual's vital interest, such as to prevent harm.

3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR INFORMATION?

In Short: We only process your personal information when we believe it is necessary and we have a valid legal reason to do so under applicable law.

If you are located in the EU or UK, this section applies to you.

The GDPR and UK GDPR require us to explain the valid legal bases we rely on. We may rely on:

• Consent. We may process your information if you have given us permission for a specific purpose. You can withdraw your consent at any time.
• Performance of a Contract. We may process your information when necessary to fulfill our contractual obligations to you, including providing our Services.
• Legal Obligations. We may process your information where necessary for compliance with our legal obligations.
• Vital Interests. We may process your information where necessary to protect vital interests, such as situations involving potential threats to safety.

If you are located in Canada, this section applies to you.

We may process your information if you have given express or implied consent for a specific purpose. You can withdraw your consent at any time. In some exceptional cases we may be legally permitted to process your information without consent, including for investigations and fraud prevention, business transactions, or if required to comply with a subpoena, warrant, or court order.

4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

In Short: We may share information in specific situations described in this section.

We may need to share your personal information in the following situations:

• Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
• Affiliates. We may share your information with our affiliates, in which case we will require those affiliates to honor this Privacy Notice.

5. WHAT IS OUR STANCE ON THIRD-PARTY WEBSITES?

In Short: We are not responsible for the safety of any information that you share with third parties that we may link to.

The Services may link to third-party websites or services that are not affiliated with us. We do not make any guarantee regarding any such third parties, and we are not responsible for their content, privacy, or security practices. You should review the policies of such third parties directly.

6. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

In Short: We may use cookies and similar tracking technologies to collect and store your information.

We may use cookies and similar tracking technologies (like web beacons) to gather information when you interact with our Services. These technologies help us maintain the security of our Services, prevent crashes, fix bugs, save preferences, and assist with basic site functions.

We do not permit third parties to use tracking technologies on our Services for advertising purposes, and we do not share your information with advertisers.

Most web browsers are set to accept cookies by default. You can usually set your browser to remove or reject cookies; doing so could affect certain features of our Services.

7. HOW LONG DO WE KEEP YOUR INFORMATION?

In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this Privacy Notice unless otherwise required by law.

We will only keep your personal information for as long as necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required by law. When we no longer have an ongoing legitimate need to process your information, we will delete or anonymize it.

8. HOW DO WE KEEP YOUR INFORMATION SAFE?

In Short: We aim to protect your personal information through a system of organizational and technical security measures.

We have implemented appropriate technical and organizational security measures designed to protect your personal information. However, no electronic transmission or storage technology can be guaranteed 100% secure. Transmission of personal information to and from our Services is at your own risk.

9. DO WE COLLECT INFORMATION FROM MINORS?

In Short: We do not knowingly collect data from or market to children under 18 years of age.

We do not knowingly collect, solicit, or market to children under 18. By using the Services, you represent that you are at least 18, or that you are the parent or guardian of a minor consenting to their use of the Services. If we learn we have collected information from a user under 18, we will delete such data. If you become aware of any such data, please contact us at hello@squarefade.com.

10. WHAT ARE YOUR PRIVACY RIGHTS?

In Short: Depending on your state of residence in the US or region, you have rights that allow you greater access to and control over your personal information.

In some regions (EEA, UK, Switzerland, Canada), you have rights including the right to: (i) request access to and a copy of your personal information; (ii) request rectification or erasure; (iii) restrict processing; and (iv) where applicable, data portability. You can make such a request by contacting us at hello@squarefade.com.

Withdrawing your consent: If we rely on your consent to process your information, you have the right to withdraw it at any time by contacting us at hello@squarefade.com.

Opting out of marketing communications: You can unsubscribe at any time by clicking the unsubscribe link in any email we send, or by contacting us at hello@squarefade.com.

If you are located in the UK and are unhappy with how we've handled your information, you may complain to the Information Commissioner's Office (ico.org.uk/make-a-complaint). If you are in the EEA, you may contact your Member State data protection authority. If in Switzerland, you may contact the Federal Data Protection and Information Commissioner.

11. CONTROLS FOR DO-NOT-TRACK FEATURES

Most browsers include a Do-Not-Track ("DNT") feature. Because no uniform technology standard for recognizing DNT signals exists, we do not currently respond to DNT browser signals.

12. DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?

In Short: If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia, you may have rights to access, correct, or delete your personal information.

Categories of Personal Information We Collect (past twelve months): Only Identifiers (email address) — collected. All other categories (financial information, biometric data, geolocation, protected classifications, and the rest) — not collected.

Your Rights under certain US state laws include: right to know, right to access, right to correct, right to request deletion, right to obtain a copy, right to non-discrimination for exercising your rights, and right to opt out of targeted advertising, sale of personal data, or profiling.

We have not disclosed, sold, or shared any personal information to third parties for a business or commercial purpose in the preceding twelve months, and we will not do so in the future.

How to Exercise Your Rights: Contact us by emailing hello@squarefade.com.

California "Shine The Light" Law: California residents may request, once a year and free of charge, information about categories of personal information we disclosed to third parties for direct marketing purposes. To make such a request, email hello@squarefade.com.

13. DO WE MAKE UPDATES TO THIS NOTICE?

In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.

We may update this Privacy Notice from time to time. The updated version will be indicated by an updated "Last updated" date. We encourage you to review this Privacy Notice periodically.

14. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

If you have questions or comments about this notice, you may email us at hello@squarefade.com.

15. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

Based on applicable laws, you may have the right to request access to, correction of, or deletion of your personal information. To make such a request, email hello@squarefade.com.